It’s that time of year when people are primed for fresh commitments, so it only makes sense to hone your association’s strategy to attract new members and re-engage existing ones. However, hooking a new member hinges on the value you bring to the table and how you communicate that value. By offering an affinity program, you’ll be providing custom discount packages that will save your members time and money on goods and services they use every day. Now you’ve got this excellent offering for members but are having a hard time getting people to take notice.
Promoting your affinity program across multiple channels can be simple and return high yields for your association using our three-step strategy: (more…)