Packaging is a Magical Place with Matthew Wright

By Kelly Barner | October 4, 2023

Packaging is everywhere, from plastic clamshells to cardboard boxes, and protective wraps to banana peels. The most successful packaging gets the core product where it needs to go in the right condition, and contributes to the customer experience in a way that it rewards the purchase process.

In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Matthew Wright. Matthew is the Founder and CEO of Specright, where he applies his 25+ years of experience in packaging to help companies derive maximum value from this constantly changing and highly strategic category. Matthew is also the author of “The Evolution of Products & Packaging: How a spec-first approach is revolutionizing the way companies make things.”


In this interview, Matthew shares his point of view on some of the procurement-specific challenges and opportunities associated with packaging category spend:

  • What is packaging and what are some of the top business challenges and objectives that intersect with this category of spend?
  • How should companies think about what they are communicating (or not) and achieving (or not) through their packaging?
  • What are some of the common data challenges associated with packaging specifications?
  • How can procurement encourage the business to make decisions that take a broad range of objectives into consideration when selecting packaging designs and suppliers?


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