It’s no secret that social media is becoming an essential part of the modern business strategy. So if your marketing strategy is not shifting towards visual channels and content, you could be getting left behind. Huffington Post did a study on visual content performance vs. written content and found that photos on Facebook generate 53% more likes than a text-based post conveying the same message. Meaning, if you aren’t investing in visual creative platforms and tools, it’s likely you’re missing out on reaching a broader audience and growing your business. How do you make that aesthetic shift?
We know there are countless brands and tools on the market today that can help you create visual content, but we’ve found one of the leaders across the board is Adobe. (more…)