Spending for Maximum Social Impact with Colin Downie

By Kelly Barner | February 14, 2024

Is it possible to change the life of someone, and their family, and their community just by making purposeful decisions about corporate spending? Yes it is – and it doesn’t cost as much as you might think.

In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Colin Downie. Colin is the Sales and Partnerships Director for WildHearts Group, an organization that enables large enterprises to have a positive social impact at home and abroad through how they spend. Since they reached a fully operational state in 2010, the WildHearts Group has transformed 2 Million lives – leveraging the power of money companies were going to spend anyway.


In this interview, Colin talks about the challenges and change he has seen firsthand in poor, rural communities:

  • How microfinancing opens the door to entrepreneurial independence
  • Ways that entrepreneurial education is being used to help break the multi-generational cycle of un/under employment in poor, rural communities
  • Requirements for being able to track and report on social impact with confidence


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