As time and technology march onward, associations need to shift their marketing strategy to keep up with the times and their members. Not only are you competing for sight space on billboards, newspaper, and radios, now thanks to the digital age, marketing strategies include online advertisements, email, text messaging, apps, social platforms and more. Digital marketing requires a broad knowledge base and heightened strategic savviness, so the more marketing experts in the room, the better.
For those partnering with a group purchasing organization to create an affinity program, marketing assistance might be a part of the package. What most associations don’t realize is that utilizing a GPO as your affinity program partner often comes with excellent resources and marketing programs capable of executing targeted campaigns to drive existing members to and gain new member interest in your affinity program. (more…)