UNA Group Purchasing Brian Gerbetz

Brian Gerbetz

VP of Marketing

Brian is the true definition of “Master Marker.” He moves the needle at UNA by working as the VP of Marketing, leading a high-performing marketing & development team.

Brian works tirelessly to cultivate relationships between new clients and supplier partners. He uses acquisition sales-marketing strategies to maximize existing client-supplier retention, and build brand advocacy.

Prior to joining UNA, Brian was in charge of growth marketing strategy at a flourishing B2B SaaS startup which has since become a UNA partner. Brian has nearly two decades of experience transforming business objectives into successful growth strategies for lifestyle & technology brands. He has a proven record of defining customer acquisition tactics, increasing brand awareness, and solving retention obstacles that drive significant revenue.

Brian joined UNA because:

“I liked the challenges that were presented. I think there is an immense opportunity for UNA to strategize, optimize, and maximize beyond what our competitors are doing. UNA overall is very innovative and forward-thinking, and I believe there is no limit to what we can achieve because of this. Also because UNA cares very much about its people, its clients & partners – everything we do has a purpose and a positive agenda.

Fun Facts About Brian

  • Q. If you could have a superpower, what would it be?
    A.“I wish I never had to sleep; that my super was to never be tired or have to rest. I would use the extra time to do amazing things. Like teach myself new skills, learn new languages, travel, spend more time with people – overall be more successful in my efforts to make a positive impact on the world and live a full life.”

  • Q. What’s your weirdest / most-unique hobby?
    A. “My weirdest hobby is… not having a hobby. Growing up I never collected anything, traded anything, or obsessed over any one genre of entertainment. In the past few years, I’ve gotten into rebuilding classic cars, which I guess you could count as a hobby, except I sell them when I’m done. Does that count?”

  • Q. What’s your favorite meal?
    A. “Hamburgers. Without a doubt. Technically speaking… veggie burgers, as I don’t eat meat.”

Connect with Brian on LinkedIn here