Most association management teams I talk to know they should be using social media to showcase their member benefits — they’re just not sure how.
I get it — your team is probably understaffed, and working on a shoestring budget. That’s how I spent much of my marketing career working with nonprofits and startups, I know just how disheartening it can be. So much so that most of us fall into a rut. We either hardly do any social media and feel guilty about it, or we only use social when we’re self-promoting. Unfortunately, neither is an effective growth strategy.
That’s why today we’re talking about 3 easy ways you can use strategic social media to drive your membership growth.